18luck新利体育。Our all time best selling book is now available in a revised and expanded second edition. Swiss Typography is the definitive guide to using type in visual communication, from the printed page to PC screen.
Author writes about designing with the correct typeface; striving for rhythm, proportion, and harmony; choosing and combining type; designing pages; using section heads, subheads, footnotes, and tables; applying kerning and other type adjustments to improve legibility; and adding special characters, including punctuation and diacritical marks.
The Elements of Typographic Style teaches the history of and the artistic and practical perspectives on a variety of type families that are available in Europe and America today.
A few hundred years of type and typography have established rules that only a fool would ignore.
This book is an excellent resource for anyone who is serious about graphic layout.
Swiss Typography is a critical guide for graphic designers. I recommend this fantastic eBook.
Chock full of great photos of lettering with a little info about the artist and projects shown.
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